Design the Planet

We have helped hundreds of entrepreneurs develop a New Concept, a "New World" for their business. Before helping build a business concept that is differentiated and meaningful from day one, some experienced entrepreneurs utilize our team to help push their initial "good idea" to the next level. For ideas that are already "level tens", we provide an experienced team to build the marketing strategies and systems, branding and tools to make the concept a success.

We have assisted several franchise-focused companies with refining and redefining their brand, or as we like to put it, "Making your Planet, your own." Some owners purchase a business from someone else, and while the business is mostly successful, it needs a little more "oomph" and better connection to its brand community. We partner with these businesses to re-define their brand to help them make it their own, and then assist them with developing duplicable processes and strategies conducive to multi-location or franchising. We help them figure out what isn't connecting with their audience and create a strategy plan designed to help them to be more successful in the future.

If you are a business owner and you know you are creating a GREAT product but your sales aren't really "there" and you are ready for some help, then give us a call. There are many ways your company may not be "connecting" with its target market, especially if you’ve added locations that are demographically/geographically different from your success-base. You can often benefit greatly from a fresh and professional outside perspective. But be warned – sometimes the answers are easy and fixable, while other times the changes needed are a real challenge or very expensive.

Complete brand overhauls are needed for several reasons, and sometimes we must combine a complete brand revamp with a reposition effort. Most companies we have assisted with Global re-Branding are well-established – normally 20-30 years. They were successful for many years and business was still good, but it used to be great. New competitors have entered the market and are eating part of your lunch. Normally this is happening because you have allowed your company image and method of doing business to age. We bring a fresh perspective to your brand, and work with the owners to define a new path, a better message, stronger motivation and then we revamp the brand. We also build in methods to reintroduce the brand to current and past clients so they stay connected, or re-connect to the brand – while giving your target market new reasons to use you.

We have assisted several large companies in creating or launching one Large and Important project. New Website Concepts, unique or leading edge shopping experiences, Annual Reports, Themed Books, franchise packages, etc. WE have:

• assisted internal marketing teams to bring new dimension and "something fresh" to their look and feel or campaigns
• helped associations in building marketing materials for their organization and trained members on how to use them to build business.

 

What can we do for you?

Design the Planet provides the talent and resources to help you design and develop effective Brand Marketing strategies and the tools to make them work. We offer:

• Logo and Brand Development and Consistency Planning
• Advertising Planning and Placement (Including Billboards, Radio and TV)
• Graphic Design, Custom Illustration, and Creative Services
• Web Site Planning, Design, Programming and Marketing
• Trade-show and Event Materials Development

As part of our comprehensive approach to building successful brands, we offer all these services and more. Whether you require a complete marketing package or assistance with a single project, the Design the Planet team can help you efficiently and effectively achieve your goals.

A distinctive and memorable logo creates impact and establishes you in your desired marketplace, but a great logo is just the first step. A comprehensive identity package, including company signage, stationery, and associated marketing materials, carries your brand forward, giving you additional credibility and recognition. Whether you have a new business that needs help building the right look and feel or an established company that wants to freshen things up, Design the Planet's identity experts will work closely with you to create an identity package that aptly suits your company and your market.

View our Identities portfolio.

Even with the explosive growth in digital communication, print publications remain an important marketing channel. Print media ad campaigns can be vital to marketing your company's brand to prospective customers.

Successful advertising is coordinated through an annual brand marketing calendar that allows you to plan ahead to maximize your advertising opportunities and budget accordingly. We can assist you with building your brand marketing calendar, planning your media strategies, negotiating and buying appropriate media on your behalf, and developing the creative collateral.

View our Advertising portfolio.

Effective use of print media is a necessary component of successful businesses and brands. Print media tools such as newsletters, annual reports, product catalogs, and sales brochures, define your company and its image while helping you communicate with your brand community. Our print media specialists have the experience and relationships necessary to ensure unique, effective and cost-efficient printed materials focused on accomplishing your business objectives.

Due to the myriad of variables that can affect the quality of printed collateral, we supervise the process and production of all print materials from conceptualization to delivery to ensure that you receive a superior product. We help you select the appropriate papers, printing methods, and colors to maintain your brand identity and appeal to your customer base.

View our Print portfolio.

Building brand awareness begins by communicating your unique value proposition and the characteristics of your business that differentiate you from your competitors. Our team can assist with developing your brand marketing from scratch or we can jump in where needed to create appropriate tools and initiatives to make your brand memorable.

Like traditional marketing, brand marketing involves effective use of your marketing budget by maximizing communication channels. However, the focus of the message is different. Our goal is to help you build a brand community that will stay loyal for the long term rather than providing a quick boost to your sales efforts.

View our Brand Marketing portfolio.

We build custom web sites and provide the web marketing services you need to maximize your site’s effectiveness as a business building tool. To do this, we work closely with you to achieve a thorough understanding of your industry and customers, so we can design your site to accurately reflect your company’s brand and service experience. An effective web presence is a very powerful tool for establishing you as a leader in your market while attracting new customers with an interest in your offerings.

Design the Planet uses the most current technology, including Cascading Style Sheets (CSS), HTML, Active Server Pages (ASP), and Flash, to create websites that are easily accessible, nimble, and effective at communicating your brand’s products, services, and culture.

In addition to custom site design we offer a variety of specialty features and functionality, including custom databases, forms and security logins, online stores, password protection, Flash animation, financial calculators, and more.

View our Web portfolio.

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