Design the Planet

Plantetary Thoughts

RGB, CMYK, PMS – What’s the diff?

RGB
The RGB color model is an additive color model in which red, green, and blue light is added together in various ways to reproduce a broad array of colors. The name of the model comes from the initials of the three additive primary colors, red, green, and blue.

The main purpose of the RGB color model is for the sensing, representation, and display of images in electronic systems, such as televisions and computers, though it has also been used in conventional photography. Before the electronic age, the RGB color model already had a solid theory behind it, based in human perception of colors.

CMYK
The CMYK color model (process color, four color) is a subtractive color model, used in color printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key (black). Though it varies by print house, press operator, press manufacturer and press run, ink is typically applied in the order of the abbreviation. The “K” in CMYK stands for key since in four-color printing cyan, magenta, and yellow printing plates are carefully keyed or aligned with the key of the black key plate.

The CMYK model works by partially or entirely masking colors on a lighter, usually white, background. The ink reduces the light that would otherwise be reflected. Such a model is called subtractive because inks “subtract” brightness from white.

PMS (PANTONE MATCHING SYSTEM)
The Pantone Color Matching System is largely a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another.

One such use is standardizing colors in the CMYK process. There is a special subset of Pantone colors that can be reproduced using CMYK . However, most of the Pantone system’s 1,114 spot colors cannot be simulated with CMYK but with 13 base pigments (15 including white and black) mixed in specified amounts. The Pantone system also allows for many special colors to be produced, such as metallics and fluorescents.

Pantone colors are described by their allocated number (typically referred to as, for example, “PMS 130”). PMS colors are almost always used in branding and have even found their way into government legislation (to describe the colors of flags).

The Art and Health of Humor in the Office

Continued from Laughter – The Cheapest Medicine (January 25, 2012)

Exploring how humor affects us in the work place has become a very interesting study and yes, almost discipline for me. In recent weeks, I’ve explored a variety of ways to help my team cash in on the health benefits of laughter, general well being, and sunshine. It’s in my job description because at Design the Planet we realize that one of the many tools for building a successful team and brand is creating an environment that promotes humor in the work place. It’s a no-brainer: Happy workers make happy clients.

I sometimes slip and refer to work as home; everyone laughs and shakes their heads knowingly because we all understand the cost of time that is required by our day-to-day employment. It’s said that the ultimate happiness is to find something you enjoy and do that. I totally agree with the concept and for the percentage of us that can do what we enjoy, it’s great. I just happen to be one of them and, I think, most of my team fit into that category. But, there are a lot of us that are in jobs that we don’t necessarily want or like to be doing everyday – perhaps we even hate what we are doing. But even in such environments there are things that can be done to bring humor and laughter into the work place.

Here are some of the things that we are doing to create an environment that promotes fun and as a result creativity. I told you last month [see last months post here] about posting crossword puzzles on the refrigerator, which continue to be a gathering point, stress reliever and fun moment for the team. I post them right next to our espresso machine that is right next to the fridge. Our wonderful little espresso machine always creates a happy moment at the Planet and is a great gathering spot. To top it off, we have some of the best coffee in Louisiana from one of our clients, River Road Coffee, based in Baton Rouge. Every two weeks we get fresh roasted beans delivered to our door and, oh my, do we all enjoy a good espresso. Even our newbie junior designer, Marissa, has taken a liking to both espresso and crosswords – neither were in her repertoire before arriving at the Planet. We are still holding out hope for Perryn, our VP, but it’s looking grim on the coffee side of things…he’s not a fan even after 10+ years of coaxing.

Back to the games… I thought that the crosswords were getting a little too easy, so I tried shaking it up some with harder crosswords with minor success – there were grumblings – and then, while searching the ever wonderful internet, I ran across Rebus puzzles; delightful picture puzzles that tell a story or phrase and crowd pleasers for any creative team. We’ve only done a few, but I am planning for more Rebus puzzles on the refrigerator. They are also fun to create. Here’s a cool link to tell you how to create your own.

Outdoor games are still challenging as far as “billable hours” go – you can’t go out and play a 30-45 min game all the time and you may not have the space for such gaming. My “Treasure Hunt Word Search” puzzle game that I told you about last month is working well and would work for almost any office environment – indoor or out.* It gets everyone outside and in the sunshine. The first time we played, I posted the rules in an email. Our VP didn’t read the whole email and came in on the day of the game with a handful of the hidden letters that I had put outside for everyone to “find” not “take”. He still gets ribbed about it every time we play. One Friday I set it up and we ran out of “unbillable” time. Two of the team left with letters taped onto their trucks. On Monday, when I announced we were resuming the game Ren, our Illustrator, told me he had found a letter on his truck. He had taken it off for the weekend, but kept it and taped it back on his truck that morning – the heart of a true gamer.

For a more robust moment of creating well being for our team, our Chief, Adrienne Folse, recently took us to New Orleans Glassworks, a glassblowing school and storefront here in New Orleans, for an evening party to celebrate our 2011 successes. Catered by one of our clients, Nacho Mama’s, we had a grand time making glass beads, marbled paper and mini-books. After our event we walked to one of the neighborhood hot spots. On the way, we found a hopscotch board painted on the sidewalk. With a little encouragement and a found beer top, everyone on the team and most of their other halves played a round. It was great fun and generated a lot of healthy laughter. I have since borrowed a piece of my grandson’s sidewalk chalk and plan to draw a hopscotch board in the office parking lot soon.

So, stay tuned next month as I continue sharing my “discipline” of bringing humor into the workplace. I’ll also be introducing more of our team and clients and, of course, sharing more ideas for building successful brands through humor.

Coming up next month The BOT WARS.

* I promised some pictures on FB last month, so check out our Facebook page next week and, if I haven’t posted anything, I give you permission to bug me.

Super Bowl 46 Commercials & Live-Streaming

This past weekend marks another year when companies pay boocoos of money for spots to advertise during the Super Bowl, but it was also the first year the NFL has offered free, live-streaming of the game online or via mobile phone.

Live Streaming

I only watched a small portion of the game, but I did give the live-streaming a go. Although the quality wasn’t up to par with watching the game on a big screen, the live-streaming interface had lots to offer (besides being legal and free). There were multiple camera angles to choose from, a “Twitter Battle” poll that displayed the hype of which team was being rooted for, in-game Q&A via Twitter, sideline tweets, and of course—the ads.

The Ads

In all, there were roughly 60 Super Bowl commercials for products, services, auto dealers, & TV/movie promotions. Although I feel like the Super Bowl commercials are loosing their creativity, some still retain a bit of humor or focus. You can watch all the Super Bowl 46 commercials here.

Other Super Bowl tid-bits:

1. It’s likely only the instant-purchase products notice a direct increase in sales due to Super Bowl advertising—namely Doritos, Coke, Pepsi, & Budweiser (versus auto industry ads, or service-related spots).

2. It seems the Super Bowl will be nixing the custom host stadium logos and going with a standard logo that will only get updated roman numerals. Semi-unrelated—commenters note the awkwardness that Super Bowl 50 would read “Super Bowl L”.

3. The highest Tweets per second #SuperBowl peak came at the end of the game: 12,233. 2nd highest was during Madonna’s performance: 10,245. Via Twitter.

Your Thoughts

So, did you watch the game? Were you happy with the outcome? What do you think of live-streaming being offered? And, what was your favorite Super Bowl commercial this year?

The Real Sitemap

Yesterday I was working with the marketing director for one of our clients & partner companies, Touch Studios, to update and upgrade their website. As we were working on moving pages around she admitted that she was a visual person (which I think all marketing & design people are) and that she printed out every page of their website and posted them on the wall. I loved hearing that!

She made a physical sitemap or flowchart of their website so she could picture the hierarchy and flow of the website. This sitemap allowed her to move things around easily and make “big picture” changes before touching (pun not intended) the actual website. This also helped her wrap her head around some of the decisions that were made before she was brought on board and to focus on some of the hidden pages on the website that have direct links to them such as their product pages.

This is much easier to visual than normal sitemaps with only boxes & lines. It also helps you ensure your prospective buyers and brand community can easily find things because you’re on the adventure with them.

If you’re making big changes in your company and to your website, this might be a great place to start.

Check out Touch Studios online: Website | Facebook | Twitter | LinkedIn

New Orleans Mardi Gras: Brand Perception from a Newcomer

It’s that time of year again.
Or so you all say.
Because I, native New Jerseyan and complete Mardi Gras newbie, don’t exactly know what that means yet.

But here’s what I do know:

I know Fat Tuesday is the last hoorah before lent, a sort of clash of interests where gluttony, excess and general debauchery are played out to their ultimate extent before a long period of self-denial and sanctity. This in itself sets up the dual mentality of this whole situation: The earliest customs involved chasing a fattened pig through town and using up the last of the butter. But from the looks of the New Orleans specific breed, I am expecting a little more than that.

I had my first slice of King Cake a week or two ago, anxious to get a taste of what lay ahead. I’ll admit to having never consumed such a bright combination of purple, gold and green. There’s another curiosity: those colors. I see that gold again in the colors of The Saints and the purple along too in LSU’s gear, both colors speaking to a sense of royalty and old nobility. Green less commonly so, but perhaps green signifies the fresh burst of life spring will herald? Or does it bring to mind money and excess?

Now Mardi Gras hardly seems to need to market itself. Almost all of the collateral I’ve seen needs to only display those colors and the message is clear, just as iconic as the Christmas red and green or Halloween orange and black. Treatment of those colors, and all those associated messages and images range from elegant to outright tacky: the event is, after all, being portrayed for evening ball goers along with party animals. From what I’ve seen so far, different parties have different aims. Perhaps a more well to do, older crowd would respond better to a mysterious image of a porcelain mask and champagne heralding their Mardi Gras celebration; while someone just looking for a boisterous good time might want to see less restrained images, with piles of beads and excessive décor.

This imagery....

As a designer, one has to determine what voice to speak in to reach a desired audience. This is what I’m out to learn about New Orleans Mardi Gras. I’ve seen a bit of how Mardi Gras is sold, but I feel I must experience all aspects of the event to be able to determine what methods are valid and what are not, and to be ready in the future to sell it if need be.

I have already witnessed a streetcar full of masked revelers, costumed drunks hanging out of the windows and tossing out beads. I’ve heard talk of Krewes, and exclusive parties and balls, prices ranging in the hundreds for entrance. The few floats and parades I’ve seen have been decadent, chaotic crowds circling around. And of course I’ve experienced the madness of Bourbon St. I’m expecting some combination of the above elements.

Check back up with me next month for a new perspective after the festivities have passed.

Laughter – The Cheapest Medicine

At Design the Planet we understand that the long-term success of any brand is dependent on the clear minds and healthy bodies of the employees representing it. Good companies know that their employees are their brand and clients perceive them through the interaction and attitude of their employees. At Design the Planet we know that having happy employees increases our sales.

One of my many tasks here at the Planet is to come up with creative ways for our team to interact, have fun and stay healthy. Recently, while searching for some imaginative ideas, I ran across this wonderful article by Andrew Tarvin called “101 Ways to Create Humor at Work”.

Along with take a nap at work and dance in the elevator, here are a few more of my favs:

  • Be Hularious: Hold a hula-hoop contest.
  • Be Inspired: Start off each day by watching an inspirational video.
  • Be a Storyteller: Pick a story from your weekend to share with others.
  • Be Happy for 60 Minutes: Organize a happy hour with your co-workers.
  • Be Original: Brainstorm your own unique way of bringing humor to work.

Bringing humor into the work place just might be one of the best investments you can make for yourself and your employees. Research shows that happy people are healthier people and laughter creates some mighty powerful brain-altering chemicals. In fact, if you were to buy all the chemicals created by a good laugh they would carry a pretty hefty price tag. And yet you can create these chemicals for yourself and your co-workers at no cost by simply engaging in laughter.

The chemicals produced by laughter have extraordinary positive healing effects on your body and mind.  They boost your immune system, improve your outlook on life and diminish symptoms of depression. Researchers have found that your state of mind has everything to do with the functioning of your immune system. By engaging in laughter, you can boost both your mind and your body.

But what if you can’t find anything to laugh about? Here are some ideas I’m working on: I posted a crossword puzzle on the refrigerator. Now when we take a coffee break everyone gathers around to figure out the clues. I’ve implemented spontaneous 15-minute “fun break” at least once a week – our first “fun break” we played a game I created. I call it the “Treasure Hunt Word Search”. Here are the rules:

  • Pick out a word that is 10 or more letters.
  • Draw the letters on paper and cut them out individually.
  • Hide the letters around the office (outside or inside).
  • Tell everyone how many letters they have to find.
  • Give them 15 minutes to find all the letters and unscramble the Word.

Read my blog post next month to find how Design the Planet continues to make our workplace healthier and happier. In the meantime, visit our Facebook page to see pictures of our latest venture into creative play and health through laughter and, while you’re there, post some of your own ideas for generating laughter at work.

So come on everyone, join in. Find ways everyday to get laughter into your life and work environment, even if it means being a little weird, it will mean a wealth of health.

Search Engine Optimization 101

Nowadays, getting to the top of the SERP (Search Engine Results Page)  means that you need to earn it.  Long gone are the days of tricking search engines, as they’ve grown better at detecting these tricks and their ranking algorithms are continually updated.  If there is a trick that works today, it may not work tomorrow. Using SEO (Search Engine Optimization) tricks may even get you penalized in some cases, resulting from your site being knocked down in the rankings or even removed from the search engine entirely.

So, how can you earn a high search engine ranking?  There’s an entire profession devoted to determining the factors that a search engine uses to rank pages, but there are two main factors that everyone should consider: “votes” and “on-page content”.

The content on your web page is a major factor used to rank web pages. So have really good content! Here are some tips to make sure your web page’s content will rank well:

  • Your site’s structure should make sense, even to a machine.  If your page has sections, make sure each page is in the correct section. If your page has event listings, make sure the listings are in the “events” section.
  • Your pages should link to each other in a way that makes sense.  If you run a restaurant website and you’re home page talks about pizza, link to your pizza menu using this text.  Don’t link to your content using phrases like “click here for the menu”.
  • Content on your website is easy to find.
  • For local businesses: Include your phone number and address on each page.  This will help you rank better for users who are in the city that you serve.

In the next post in this series, we’ll cover what “votes” are and how you use them to improve your search engine rankings.

Typography 101: Kerning and Leading

Type designers use various tools to push text to an elevated level of design. This is a process that starts at simply typing letters on screen, then through adjustments with a trained eye, results in a perfectly crafted and thoughtful design that sometimes transcends mere typed language.

Two measures of adjustments used in typography are kerning and leading. These two aspects of typography are particularly important because their value can offer the greatest amount of customization to a group of text in order to achieve a desired look and feel.

Kerning is the process of adjusting the space between characters in a font, usually to achieve a visually pleasing result. Kerning differs from tracking which is the uniform adjustment of spacing applied over a range of characters. Very often a designer will take advantage of kerning to exploit the individual shape of a letter to create interesting visual relationships between other letters in a group.

Tighter kerning or tracking can compliment the overall shape of the word, forcing the viewer to see the word as a whole shape rather than individual letters. Tighter kerning can also help illustrate interesting negative spaces between letters, and other spacial relationships which can become a design element in itself.

Loose tracking gives a sense of airiness and openness. It brings more attention to the individual letter instead of the overall shape of the word. Loose tracking can also express boldness and expansiveness, commanding a large area to communicate an idea.

Leading refers to the distance between the baselines (bottom) of successive lines of type. The word comes from lead strips that were put between set lines. When type was set by hand in printing presses, slugs or strips of lead of appropriate thicknesses were inserted between lines of type to add vertical space, to fill available space on the page.

Closer leading fits more text on the page, but decreases legibility. Looser leading spreads text out to fill a page and makes the document easier to read. Leading can also be negative, in which case the lines of text are so close that they overlap or touch, creating a desired design.

There is rarely a time when a designer uses a software’s default values as the finished text. Creative use of kerning and leading can result in a variety of emotions and drama in type design. Kerning and leading are just a part of what develops into an overall type treatment that will successfully brand a business. When type treatments are consistent across a business’ branding, a visual continuity is achieved throughout products and services, providing the desired effect of the type to all aspects of branding.

Here are some inspiring resources and examples:

www.typophile.com
www.ilovetypography.com
www.smashingmagazine.com/tag/typography

3 Fonts You Should Never Use To Represent Your Brand

With so many fonts to choose from, it can be a tedious task to find just the right font for a brand or branded document. There are different styles, characters, and variations to peruse, yet there are fonts that should never be used. Whether the font is being used for a logo or tagline, body copy for a printed brochure, content for your website or even an in-house document, the fonts below should be avoided.

#3 Curlz

Curlz is a font you see on invitations for events that are supposed to be fun and exciting, but its overuse has caused it to look silly and amateur.

#2 Papyrus

With its rough edges and antique look, you’ll notice Papyrus used in the massage and spa industry, for (Mediterranean) restaurants and menus, representing jewelry shops, and on organic food packaging. Papyrus has become so commonplace that it’s a poor choice for any company wanting to stand out.

#1 Comic Sans

Originally designed as imitation comic book lettering, Comic Sans is one of the most overused fonts created—there are even sites dedicated to banning the font. Comic Sans is childish, immature and never taken seriously.

The fonts listed above should never be used to represent your brand, but the list goes on… Click here for a full listing of fonts to avoid »

Why does it matter what fonts I use?
Choosing an unsuitable font makes your brand:

  • convey the wrong message
  • look unprofessional
  • illegible and unreadable
  • look too generic
  • confusing and unmemorable

What if I can’t find the perfect font?
Hire a design firm, because:

  • design firms have tens—if not hundreds—of thousands of fonts at their disposal
  • designers are aware of trends and fonts that may soon look dated
  • if a perfect font can’t be found, a custom font or type treatment can be created
  • design firms work hard to make sure your brand is unique and conveys the proper message

So, whether you’re flowing content into your website or typing up a document to be used in-house, refrain from using the fonts listed above and you’ll find yourself a few steps closer to a more professional, memorable brand.

Visitors from Afar (Florida)

Yesterday 42 students from the University of Florida visited Design the Planet as part of their tour New Orleans design firms. Over about an hour and a half, the Design the Planet team toured them through the office and showed the students some of our work, did some Q&A, and then lead them through a group brainstorming activity.

We enjoyed having Florida visit us and look forward to hearing about their visit to New Orleans.



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Design the Planet
p: 504.391.1550
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